18 Apr What You Need To Know About Islamic Marketing
Brands are rapidly tapping into the Muslim mega market worth trillions of dollars. This is great news. However, to many marketers, the concept of Islamic marketing remains alien.
How can marketing be Islamic? Do I need to be a Muslim to practice Islamic marketing? Does my brand need to be labelled as Islamic? Will it be labelled as Islamic if I sell to Muslims? These are all valid questions that need to be answered in a clear and easy way. But first, let’s start with the basics.
What Is Islamic Marketing?
Islamic marketing refers to marketing that is aligned by Islamic laws (also known as Sharia). There’s a great video that explains in short what Sharia actually means. To put it simply, Sharia refers to an individual’s personal relationship with God. It’s important to note that Islam is a way of life. It affects every aspect of a practicing individual’s choices, from food to clothing to finance to leisure. Islamic marketing should satisfy the needs of a consumer by delivering tayyab and halal products or services. These products or services should help the buyer to achieve material and spiritual well-being in this world and the hereafter. Great Islamic marketing helps consumers to become aware of this through subtle messaging and ethical advertising.
So, what does all of this exactly mean?
Businesses Should Do Good, Good Belongs To Everyone.
In short, this is the core message that appeals to not only Muslim consumer, but a wider audience as well. Islamic values may sound alien, to many even scary. However, contrary to popular belief, they are actually very universal. Islamic values emphasise on the overall well-being and good life of a human being. It also focuses on socioeconomic justice, spirituality, unity of the entire human race, and a balance between the material and spiritual. The goal of Islamic marketing should be maximising equity and justice for the welfare of the society. This is achieved by avoiding dishonesty, fraud, deceit, and exploitation in any business.
What’s interesting, is that the shift for fighting for a socioeconomic justice is already happening. Many brands are fighting against animal brutality, worker exploitation, and fast fashion. Companies that value free trade, organic or sustainable products already have a huge advantage point to appeal to Muslim consumers as well. Remaining transparent and highlighting such ethical values in your messaging is key.
There’s an increasing demand amongst Millennial Muslims wanting products that stay true to Islamic values. Young Muslims prefer authentic and transparent tayyab and halal products. Brands that stay true to these values are the ones that will stand out and increase market share.
So how does all of this work in practice? There are a certain set of rules that help you to understand Islamic marketing. It’s important to note that there are religious factors that define these set of rules. These three tips will help you to get started:
- Marketing and selling of “impure” products such as alcohol, gambling, etc. is forbidden.
- Fabricating the quality or quantity of products during sales or purchase is forbidden. In other words, be transparent!
- It is forbidden to exploit animals or workers during the production of goods or services.