09 Mar What Is The Millennial Muslim Traveller Like?
What Makes Us Different
Compared to non-Muslim Millennials, Millennial Muslim travellers differ in some ways. The greatest differences come from the fact that young Muslims wish to follow the rules and obligations of their faith, Islam.
Muslims have to pray five times a day and eat halal (permissible by Islamic law) food. We have the option of combining our daily prayers whilst traveling. Instead of having to perform five prayers, prayers can be done three times, leaving us with more time plan our day.
Halal food is another key aspect in Muslim travel, which for some is a dealbreaker when choosing the destination. Muslim-friendly countries are popular destinations due to the fact that halal meat is easily available. Still, halal food may not be so important to some Muslim travelers as they are willing to eat vegetarian or pescetarian food. A lot of Western and Asian hotels, destinations, and airports have started to provide options concerning these demands in an attempt to attract Muslim travelers.
Millennial Muslims are more likely to spend money on businesses catering to them, but that means that the service must also be on point and fulfill the expectations. If a hotel provides for e.g. swimming and gym facilities for women and men separately, it is more likely that this will attract Muslim travelers to stay at their accommodation.
Who We Are And What We Like
Companies or brands need to understand when catering to Muslims that certain things are a must-have, while others fall under being an extra bonus. Aged between 18-35, young Muslim travellers are educated and cultured. They are transnationals and are most likely living between two cultures. We are travel enthusiasts who travel a lot and want to see and explore new places within the boundaries of their faith.
It is important for us to document our trips by taking lots of photos and sharing them on social media. Smartphones are key to staying connected and finding information and using it for navigation. Free, easy wifi accessibility is a must.
Brands need to cater and begin to view young Muslims as real consumers. Representing Millennial Muslims in marketing or promotions are a great way to create brand awareness and loyal customers within the community, It’s important to understand the value of the spending power that this market, which will have a global worth of $200 Bn by 2020.
Including Millennial Muslims and representing them in your marketing visuals is a sure way to increase your market share.
Author: Hamda Muhumud
Trend Forecaster at Qufi Creative