The Rise of Modest Fashion [VIDEO] - Sara Salmani, Qufi Creative
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Muslims Spend More Money Than You – Global Islamic Economy

“Global Islamic economy, one of the fastest growing market”

 

Top 5 tips to entering the Islamic market…

  1. Make it halal (if possible)
  2. Don’t put Muslims in a box (every one is different, approach this group just like you would any other whilst keeping their values intact)
  3. Understand the important celebrations, how can you utilise the marketing opportunities during these times (Ramadan, Eid and Ashura)
  4. Be aware of blunders (the devil is in the details)
  5. Packaging and branding. (this is a large gap in the market that can be leveraged by brands, if they act now.)

Next video coming up soon. Like, share, and subscribe!

Direct link: YouTube

 

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