28 Feb The Complete Ramadan Marketing Guide
Ramadan marketing, like Christmas, is a season of increased consumerism and attention to shopping. The Muslim holiday is celebrated annually for an entire month, and it is the biggest Islamic holiday. Brand managers and marketers need to understand the opportunities that this peak season offers, and how to effectively attract loyal customers and increase sales. In this guide, we touch on the various aspects of Ramadan marketing, which will help your company to be more successful with your seasonal marketing targeted towards Muslims.
Keep in mind that for consumers, Ramadan is not a commercial festival, but a time of self-improvement and spiritual gain. It’s crucial for your brand to integrate Ramadan marketing with a wider strategy that is aligned with your brand values. Don’t think about Ramadan as a one-off marketing attempt, but as a chance to boost an ongoing relationship.
What is Ramadan?
Ramadan is the most important month for Muslims. For one entire month, Muslims fast from sunrise to sunset, abstaining from drinking, food, and sexual intimacy. The fast starts with suhoor, a meal just before dawn, and ends with a mini-festive evening meal called iftar, usually shared amongst family and friends. During Ramadan, Muslims focus on strengthening their spirituality by reciting the Quran daily, attending the mosque, and performing acts of charity. Ramadan is viewed by Muslims as a happy occasion, spent closely with family and friends.
What is Eid-Al-Fitr?
Ramadan ends with a three day celebration called Eid-Al-Fitr. This is the biggest holiday for Muslims and on this day fasting is considered to be haram (forbidden by Islamic law). Eid is spent with family and friends, who tend to go out, eat at restaurants, and exchange gifts. Preparation for Eid starts weeks in advance, as parents buy gifts for their children, and new clothes to be worn on Eid day are purchased for everyone. Young adults tend to receive money instead of gifts and spend the evenings with their friends going to the movies, bowling, or other fun activities.
When is Ramadan?
The Islamic Hijri calendar is a lunar calendar consisting of 12 months in a year of 354 or 355 days. As a result, when comparing to the Gregorian calendar, Ramadan moves 10 days “forward” each year. For example, in 2016 Ramadan started on 7th of June whereas in 2017 Ramadan starts on the 27th of May.
Some Interesting Facts:
+ Ramadan boosts sales with £100m for UK supermarkets.
+ Sainsbury’s rice sales go up 100 percent each year.
+ Morrisons shifts 80,000 boxes of dates during Ramadan.
+ Bicester Village sales rose by 276% compared to the seasonal average thanks to Eid shoppers from the Middle East.
+ Westfield increased 20% in sales during that period.
+ Itis shopping centre boosted 12% in sales on Eid Day.
Sounds like a golden opportunity?
Learn in depth about
+ Seasonal and Geographic Considerations
+ Opportunities Beyond the Middle East!
+ Which Industries Sell?
+ Best Times For Marketing
+ Best Marketing Channels
+ Actionable Practical Ramadan Marketing Tips