10 Apr Markkinointi & Mainonta Interview With Anmar Matrood: Businesses Must Wake Up To The Millennial Muslim Market
You can now read the full interview of Qufi’s Brand Strategist Anmar Matrood in the latest Markkinointi & Mainonta magazine, where he is discussing the opportunities that the rapidly booming Millennial Muslim market can offer for Finnish companies. True dialogue can achieved by inclusive marketing which embraces our differences rather than stating that we are all alike. In addition, brands must set a good example to normalise diversity. The M&M magazine is a leading marketing and advertising magazine aimed at professionals within the industry.
A Market Larger Than China
In 2030, every fourth person you meet will be a Muslim, therefore making the Islamic economy larger than China. This market offers opportunities within all industries, from food to travel, finance to pharmaceutical, fintech to fashion, and even cosmetics. Matrood is an Iraqi-born Dutch/British creative, and the Partner and Brand Strategist at Qufi Creative. He grew up in The Hague, lived and studied in London and is now residing in Helsinki.
You can read the full article on the March issue of Markkinointi & Magazine (printed version). Note: the interview is in Finnish.